Care Standards15 October 202512 min read

The Future of Domiciliary Care in England: Trends & Challenges

By Premier & Maple Care Research

ABSTRACT

An in-depth examination of emerging trends, policy shifts, and persistent challenges shaping domiciliary care provision across England, with practical insights for providers navigating the evolving landscape.

Introduction

Domiciliary care remains one of the most critical pillars of adult social care in England, enabling millions of individuals to receive support within the familiarity and comfort of their own homes. As demographic pressures intensify and policy frameworks evolve, providers must anticipate and adapt to a rapidly shifting environment.

This research summary explores the key trends and challenges that will define domiciliary care over the coming decade.

Demographic and Demand Pressures

The Office for National Statistics projects that the population aged 85 and over will double by 2045. This demographic shift brings significant implications for domiciliary care:

  • Increasing complexity of need -- more service users present with multiple long-term conditions, requiring integrated and highly skilled care delivery
  • Rising expectations -- individuals and families increasingly expect personalised, flexible, and technology-enabled care packages
  • Geographic disparities -- rural areas face acute challenges in recruiting care workers and maintaining service coverage

Policy and Funding Landscape

Recent government reforms signal a move towards greater integration between health and social care. Key policy developments include:

  • The ongoing implementation of Integrated Care Systems (ICSs) and their role in commissioning domiciliary services
  • Proposals for fair cost of care exercises aimed at ensuring sustainable provider fee rates
  • The expansion of direct payments and personal budgets, giving service users greater choice and control

Funding Gaps

Despite reform ambitions, funding remains a persistent concern. Local authority fee rates continue to lag behind the true cost of delivering high-quality care, placing financial strain on providers and limiting investment in workforce development and innovation.

Workforce Challenges

Recruitment and retention represent the single greatest operational challenge for domiciliary care providers. Contributing factors include:

  • Competition from retail and hospitality sectors offering comparable or higher pay with fewer demands
  • Limited career progression pathways within domiciliary care
  • The physical and emotional demands of the role, leading to high turnover rates

Looking Ahead

Providers that invest in workforce wellbeing, embrace digital tools for care coordination, and engage proactively with ICS partnerships will be best positioned to thrive. The future of domiciliary care depends on collective action from policymakers, commissioners, and providers to build a sustainable, person-centred model of home-based support.